Adobe Firefly

What is Adobe Firefly?

Adobe Firefly is Adobe's family of generative AI tools for images, video, vector graphics and design. It is available as a standalone web app and is built into Creative Cloud apps such as Photoshop, Illustrator and Adobe Express. It is aimed at designers, marketing teams and businesses that already work in Adobe's ecosystem. The main difference is Adobe's approach to commercial safety. Adobe says its own Firefly models are trained on licensed content, such as Adobe Stock, and public domain material, and outputs carry Content Credentials that record how they were made. Features like Generative Fill and Generative Expand fit directly into everyday editing work. Usage is measured in generative credits, with some free access and more credits included in paid Adobe plans.

Key features of Adobe Firefly

• Text to image

  Generates images from prompts with controls for style, composition and reference images.

• Generative Fill and Expand

  Adds, removes or extends content in photos, including inside Photoshop.

• Video generation

  Creates short video clips from text prompts or still images.

• Text to vector

  Produces editable vector graphics and patterns in Illustrator.

• Content Credentials

  Attaches metadata that shows an asset was made or edited with generative AI.

• Creative Cloud integration

  Works inside Photoshop, Illustrator, Adobe Express and other Adobe apps.

How to use Adobe Firefly

1. 01Sign in to firefly.adobe.com with an Adobe account.
2. 02Choose a tool such as text to image, text to video or generative fill.
3. 03Describe what you want and adjust settings like style, aspect ratio and reference images.
4. 04Review the results and refine them, or open them in Photoshop or Adobe Express.
5. 05Download the asset or save it to your Creative Cloud library.

Use cases of Adobe Firefly

• Photo editing and retouching

  Remove objects, replace backgrounds or extend images while editing in Photoshop.

• Marketing campaign assets

  Produce on-brand imagery and short clips for ads, social posts and landing pages.

• Design mockups

  Create placeholder visuals and variations for layouts, packaging and presentations.

• Vector illustration

  Generate editable icons, patterns and illustrations for further refinement.

Adobe Firefly pros and cons

FAQ about Adobe Firefly